Josh Bryer

Articles

AI & Data - March 12, 2025

The Future of Predictive Modeling in Marketing:AI-Driven Insights for Better Decision Making

AI is becoming increasingly integral to predictive modeling and successful marketing initiatives.
AI & Data - March 7, 2025

The Future of Growth: How Human x Machine Cooperation Will Drive Better Financial Results for Marketers

By embracing AI and leveraging its capabilities, marketers can unlock new levels of efficiency, creativity, and strategic decision-making. The time for transformation is today.
Food for thought - February 27, 2025

The Evolving Role of a Data Analyst in AI-Driven Marketing

Data analysts have become indispensable assets in marketing teams. As AI and automation reshape traditional roles, these professionals are adapting to leverage new technologies and drive data-informed decisions. Let’s explore the modern data analyst’s key responsibilities, essential skills, and the transformative impact of AI on data-driven marketing.
Mutinex News - February 20, 2025

18% shift in marketing budgets signals good adaptability, but throws up orange flag

Incremental ROI improvements by channel may look good on paper,
but marketers could be harming bottom line revenue.
People and Culture - January 29, 2025

Mutinex Strengthens ‘Growth Co-Pilot’ Capabilities with Senior Hires from Nielsen, Kantar, and PHD 

Jon Betts, Jess Betts, and Andie Potter join Mutinex to power next-generation marketing mix modeling solutions and drive ROI in 2025’s challenging landscape.